"Storytelling plays a key role in the emotional involvement of tourists, not only to the tourist destination but also to the unique experience that allows the generation of positive emotions that create umbilical relationships where tourists feel part of the story told and part of the place."
Journal of Hospitality & Tourism Research, 49(4), 688-704.
Support for tourism & hospitality businesses
At Grampian Escapes & Tours, we don’t just create memorable days out—we help others do the same. We offer tailored support for tourism and hospitality businesses looking to develop or refine their customer experiences. Whether you’re an accommodation provider, attraction, café, or something completely unique, we can help you shape an offer that leaves a lasting impression.
Creating Meaningful Experiences
Our experience development services are designed to help you craft authentic, engaging, and locally inspired activities that reflect your brand and connect with your visitors. We can help you:
Develop new tours or visitor experiences
Enhance existing offerings with fresh ideas
Build in personal touches that elevate the guest journey
Strengthen storytelling and emotional connection
Even small changes—like the way guests are welcomed, the details you share, or how you collaborate with other local businesses—can make a big difference.
Understand the Full Customer Journey
From the moment a visitor starts researching to the time they’re enjoying your experience, every touchpoint matters. We use tools inspired by Strategyzer, to help you understand what your guests truly need and expect. By mapping out the customer journey—research, booking, arrival, participation, and follow-up—we can spot gaps, pain points, and opportunities to create a stronger, smoother experience.
Let’s Work Together
Sometimes, all it takes is a fresh perspective to uncover new potential. Whether you’re looking for creative input or practical solutions, we’ll work alongside you to develop ideas that are achievable, impactful, and right for your business.
Ready to enhance your visitor experience?
Whether you’re just starting out or looking to refresh your current offer, we’re here to help you take your tourism experience to the next level. Together, we can uncover the hidden potential in what you already do, develop something new and exciting, or simply fine-tune your customer journey to leave a lasting impression. Our consultations are relaxed, practical, and tailored to your goals—no jargon, just clear advice and creative ideas to help your business grow.
Get in touch to find out what I can do to help you get more from your business and join the great adventure that is Tourism & Hospitality in Aberdeenshire.